Our Font – Signifier, by Klim Type Foundry

The Fogo Island Workshops logotype and brand font utilizes a new typeface named Signifier, designed in 2020 by the New Zealand type foundry, Klim; it is an innovative development of the late 19th Century font — English Roman.

Rather than emulate the stylistic quirks of the original, its design takes an honest approach to work with today's digital type design technology, which is expressed in many of the exceptionally well-crafted fonts.

The drawing of each letter is made of the repetition of simple shapes — the square and triangular serifs represent solidity and clarity of conception without being obviously novel or self-consciously reductive. The logical thought process of its development maintains a historical link to its European past without being too nostalgic. Like Fogo Island Workshops products, the typeface is rooted in tradition but reaches out and employs today's technologies.

For more design information on our font please visit Klims website



Klim Type Foundry (Klim) was founded by Kris Sowersby in 2005 and is based in Te Whanganui-a-Tara/Wellington, Aotearoa/New Zealand.

Klim's foundational ethos is “a thing well made”. Klim's typefaces combine historical knowledge with rigorous contemporary craft. They believe the alphabet is a concept made concrete through written and designed letterforms — the alphabet is not defined by a single typeface but expressed through all of them.

Klim has designed custom fonts for international clients such as The Financial Times, PayPal and National Geographic.

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